Customers need to feel comfortable knowing they will get the same quality of service each and every time they drive into your store. That’s why we suggest using the 3 “E”s to help promote consistency within Standard Operating Procedures. This means everything is done to every car each and every time.

With all the various processes and procedures in your store, the following is an example of how a consistent procedure, such as courtesy services, can benefit your operation. Consistency in performing courtesy services is two-fold. Standard procedure is to ensure that all courtesy services are completed in a timely and efficient manner.

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Generally, discussions about marketing are centered around how you reach customers with branding and messaging outside of the store. Correctly so, this is an essential piece of your marketing strategy. However, it’s equally important to consider each time you interact with customers inside your store as a marketing opportunity. From the moment they enter your store, to the time they leave, you have the ability to impact their perception of your business and offer them the best possible experience.

Here are a few ways that LubeSoft can help boost your in-store marketing efforts.

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When setting yourself apart from the competition, it’s critical to make the most of every touch point with your customer.  Customers are looking for a personalized relationship that makes them feel valued and important to your business.

ISI has data interfaces with a variety of 3rd party companies that also take pride in quality products and excellent customer care.  Today, we want to feature one of the marketing companies as an example of how you can enhance your business through specific and measurable marketing efforts.

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Sustaining and growing your business is what drives your decision-making and approach to how you run your shop. With this in the forefront of your mind, you are always looking for ways to streamline and optimize everyday functions and effectively use the power of your LubeSoft^® data. This is where OIL Site Software comes into play.

OIL Site automatically manages moving LubeSoft data out of your LubeSoft system to as many destinations or individuals as you choose. With only a one-time upfront software cost, OIL Site is a cost effective solution allowing you to take advantage of the business tools available to you. Automatically providing information to you, your staff, such as district managers, store managers, accounting staff, and more, can help all of you make timely business decisions to maximize sales and minimize costs.  Read More