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The Latest

Introducing: ISI Marketing Cloud Partnership with Welcomemat

We’ve got exciting news!

 

ISI and Welcomemat have teamed with a first-of-its-kind partnership to change how oil and lube operators win.

The ISI Marketing Cloud powered by Welcomemat is here to help you fill your bays, increase ticket sizes, and drive repeat business.

The ISI Marketing Cloud is deeply integrated with the ISI LubeSoft software platform, allowing businesses to optimize marketing strategies and campaigns for efficient and effective growth.

The combined system allows you to automatically:

  • Track promotions through one-time use codes
  • Measure dollars invested in marketing to results
  • Leverage integrated automation for service reminders, new customer communications, address verifications, weather targeting, reactivation, and more.
  • Set up and connectivity requests due to the tight integrations

Our tailored marketing solutions are designed to tackle the unique issues oil & lube businesses face.

 

The ISI Marketing Cloud provides an all-in-one solution in these areas:

  • Professional, User-Friendly Websites with AI Integration
  • Online Review Generation Tool and Reputation Management
  • Automated Text and Email Drip Campaigns for New and Existing Customers
  • Integrated Google and Facebook Ad Campaigns for Growth
  • Targeted New Mover Mailing Program
  • Advanced Search Engine Optimization

 

Time to take the guesswork out of growing your business.

 

Learn more about this partnership and sign up for a demo by clicking HERE.

Have Questions? Call your salesperson at 800.922.3099 or visit us at ints.com.

ISI Central Reporting: Informed Decision Making (Part 4)

Having the right tools to support the flow of your business is essential for maximizing time, effort, and productivity. If you’re not yet utilizing the reporting functions within ISI Central Reporting, now is the perfect time to explore what’s available! Discover the valuable insights these reports offer below.

  • Fleet Return Analysis
    • To maintain and grow your fleet vehicle traffic, the Fleet Return Analysis report is invaluable. It helps you review which fleets have had vehicles come in over the last six months, the previous six months, and the past year, identifying those that haven’t returned recently. This report also includes contact information for follow-up.
  • Business Summary and Statistics
    • The Business Summary & Statistics Report consolidates key indicators and statistics into one comprehensive document. This report can be reviewed daily or for a specified date range. The summary page includes essential metrics, such as the number of oil changes completed, the types of oils used, and the number of new and repeat customers serviced. The statistics pages provide sales figures and percentages for various categories of parts and services sold.
Want to learn more about ISI Central? Call your salesperson at 800.922.3099 or visit us at ints.com.

ISI Central Reporting: Informed Decision Making (Part 3)

Flexibility and robust reporting capabilities are what make ISI Central a crucial asset for your business. As we continue our series on ISI Central reports, which we began earlier this spring, remember that these are just a few of the over 90 pre-built and customizable reports exclusive to ISI Central. The two reports highlighted below offer concise and actionable insights for evaluating employee metrics in your store(s).

 

  • Employee Timesheet Audit:
    • The Employee Timesheet Audit report enables you to monitor if employees’ regular clock in/out times are being altered from the originally recorded times. Frequent timesheet edits could signal a need for additional timeclock procedure training or potential time theft issues. We recommend reviewing this report at the end of each pay period.

 

  • Traffic Report:
    • The Traffic Report is an invaluable tool for predicting employee scheduling needs based on traffic patterns. This report shows business trends by day and time of day, helping you optimize staffing levels. We suggest running the report for full week periods, such as the last eight weeks.

 

Want to learn more about ISI Central? Call your salesperson at 800.922.3099 or visit us at ints.com.

ISI Central Reporting: Informed Decision Making (Part 2)

As part of our ongoing reporting series, we’re highlighting another valuable report designed to enhance operational decision-making and analysis. Leveraging this report will give you a more comprehensive view of employee performance, enabling you to evaluate and refine training programs effectively.

Read More

ISI Central Reporting: Informed Decision Making (Part 1)

This month, we’re excited to present a report from ISI Central Reporting that offers a concise overview of store practices and procedures. This report delivers valuable insights into store operations, tailored to optimize your team’s use of the Service Review program and drive sales performance.

 

Conversion Ratio by Employee Report:

The Conversion Ratio by Employee Report offers a comprehensive overview of your employees’ effectiveness in utilizing the Review program during customer visits. It highlights key metrics and calculates conversion ratios to help you identify areas for improvement.

Here’s what you can expect from this report:

  • Total Number of Customer Visits: Discover how many customer visits each employee worked in the Upper Bay position.
  • Graph Screen and Review Form Interaction: Determine how often employees accessed the graph screen or requested the Review form to be printed.
  • Sales Opportunities: Identify the total number of graphs or forms showing “Due Now” services, indicating potential sales opportunities.
  • Total Sales Opportunity: Gain insight into the total sales opportunity if every “Due Now” service was sold.
  • “Due Now” Services: Track the number of “Due Now” services printed or displayed upon technician request.
  • Services Sold and Completed: Determine the number of “Due Now” services that were successfully sold and completed.
  • Conversion Ratio: Calculate the conversion ratio based on the number of services sold and completed.

By utilizing these insights, you can provide targeted training to improve presentation and sales skills.

Stay tuned for more detailed reporting features next month! 

Questions? Call your ISI salesperson at 800.922.3099 or visit us at ints.com.