Generally, discussions about marketing are centered around how you reach customers with branding and messaging outside of the store. Correctly so, this is an essential piece of your marketing strategy. However, it’s equally important to consider each time you interact with customers inside your store as a marketing opportunity. From the moment they enter your store, to the time they leave, you have the ability to impact their perception of your business and offer them the best possible experience.

Here are a few ways that LubeSoft can help boost your in-store marketing efforts.

LubeSoft Mobile Greeter

  • Take your greeting to the next level by using the iPad
  • Greet your customer by name
  • Review services you offer with each first-time customer

LubeSoft Service Review

  • Provide immediate information about the customer’s service history
  • Show customer the manufacturer recommendations to help properly maintain their vehicle

LubeSoft Ring Out

  • Review services performed
  • Review service comments
  • Review when next service is due
  • Highlight Message of the Day on the invoice. We recommend the message be part of your overall marketing plan and changed regularly.

Each of these steps in the vehicle care process involve bringing the customer in on the decision making process and giving them ownership of the services performed on their vehicle. Empower your customers and their experience by giving them personalized details and information about their service. This creates an atmosphere where customers feel known and valued.

Offering a complimentary Vehicle Service Report to your customer is another way to encourage loyalty and improve customer satisfaction. Customers can use the report when selling their vehicle to show maintenance history to the potential buyer. This often brings more value to the sale.

How do you market to your customers in-store? We would love to hear your stories and/or ideas about how you use LubeSoft to market to your customers in the store.

Questions? Comments? We’d love to hear them! Contact us at: isi@ints.com