Graphical Service Review - Consistency Builds Relationship

In the June edition of the ISI Insider, we emphasized the power of consistency and how using the 3 “E”s builds trust and reliability with your customers. Performing every part of your service to every car each and every time benefits your operation in every way. This is especially important with the use of the LubeSoft® Graphical Service Review (GSR).

GSR empowers customers to be an active part of the service performed on their vehicle. Colorful and engaging on-screen bar graphs with easy-to-read intervals present complete service history and recommendations for your customers to make informed decisions. GSR is a presentation tool that provides the opportunity for conversation with your customer. The GSR engages your customer and lets them feel comfortable asking questions and participating in the decisions around the service of their vehicle.

As with any presentation tool, consistency in using that tool is crucial. “Customers begin to expect it, and part of above-average customer service is rising to meet those expectations. If you don’t do it, it could be a red flag. They’ll feel they didn’t get their full service because no one came and told them what they should be doing. You set the expectation by doing the service review, so you want to be sure you’re doing it every time with them. (Steve Hockett, National Sales for Integrated Services, Inc.)”

How GSR Benefits Customers:

  • Easy to understand service recommendations
  • Service Review printout allows your customer to take the information with them
  • Low-pressure approach to sales puts customer at ease

How GSR Benefits You:

  • Easy for your employees to show recommendations by miles and months
  • Flexibility to show services you offer
  • Increases ticket average per car
  • webCentral Service Review reporting helps you evaluate the use of the service review in your store(s) and the conversion ratios for presented services

Graphical Service Review is a powerful presentation tool that develops relationships with customers while simultaneously allowing you to showcase the services you can provide.

Rodney Schmidt, owner of QuikStop Oil Lube in Fort Wayne, Indiana, emphasizes how GSR has impacted his business. “GSR gives us credibility with our customers that we didn’t have in the past! This is a tremendous tool that provides us the vital information we need to succeed when speaking to and advising customers.  Not only does the customer have interval information based on miles and months, they have prices as well. Building trust with our customers and the consistent use of the GSR by our staff allows us to prosper and thrive within our business.”

See the GSR brochure for more information.

Questions? We’d love to answer them! Contact isi@ints.com