Generally, discussions about marketing are centered around how you reach customers with branding and messaging outside of the store. Correctly so, this is an essential piece of your marketing strategy. However, it’s equally important to consider each time you interact with customers inside your store as a marketing opportunity. From the moment they enter your store, to the time they leave, you have the ability to impact their perception of your business and offer them the best possible experience.

Here are a few ways that LubeSoft can help boost your in-store marketing efforts.

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When setting yourself apart from the competition, it’s critical to make the most of every touch point with your customer.  Customers are looking for a personalized relationship that makes them feel valued and important to your business.

ISI has data interfaces with a variety of 3rd party companies that also take pride in quality products and excellent customer care.  Today, we want to feature one of the marketing companies as an example of how you can enhance your business through specific and measurable marketing efforts.

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Sustaining and growing your business is what drives your decision-making and approach to how you run your shop. With this in the forefront of your mind, you are always looking for ways to streamline and optimize everyday functions and effectively use the power of your LubeSoft^® data. This is where OIL Site Software comes into play.

OIL Site automatically manages moving LubeSoft data out of your LubeSoft system to as many destinations or individuals as you choose. With only a one-time upfront software cost, OIL Site is a cost effective solution allowing you to take advantage of the business tools available to you. Automatically providing information to you, your staff, such as district managers, store managers, accounting staff, and more, can help all of you make timely business decisions to maximize sales and minimize costs.  Read More

Life can be hectic.   That is why ISI webCentral^™ mobile was created. webCentral mobile provides a near real-time look at the performance of your stores throughout the day with information updated every five to seven minutes.

Need performance metrics for your store on-the-go? Now you have it. webCentral mobile can be viewed on various devices, such as iPhone^®, iPad^®, and Android^™, or on a PC using the Chrome or Safari web browser.  Read More

We love every chance we get to recognize our people for their outstanding work. Each year in December, ISI presents three awards to individuals who have demonstrated excellence in teamwork and customer service. In this issue of the Insider, we are honored to present the 2014 recipients. Read More